the question
Q: How can single-use waste in the outdoor industry be reduced or eliminated?
A: A high protein, high energy bar for outdoor enthusiasts that's good for you, and better for the planet.
the brief
Gnar Bar is a conceptual product that reduces single-use waste in the outdoor industry. The dual-layer packaging can be recycled or repurposed. If you're camping in the backcountry, or travelling light on a trail run, Gnar Bar packaging can be used as fire starter, toilet paper, a finger brace, and a safety whistle.
the process
This project began began at the intersection of two driving passions, outdoor recreation and single-use waste. After extensive secondary research, surveys, interviews, and repeated user feedback testing, the identity and branding for Gnar Bar was developed.
the deliverables
The deliverables for Gnar Bar include:
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Development of a product solution
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A visual identity system
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A cohesive social media presence that combines,
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Aspirational product and lifestyle photography
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Engaging motion graphics
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Informative 3D product models
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